Posts

Social Listening

Image
  The brand I chose for this week’s blog post is Happy Dad which is a seltzer that was created by some recently hitting youtubers among young adults (16-25) known as the “Nelkboys”.  I also Chose this product because I as well have enjoyed watching most of their content for the past 2 years and  personally would prefer a Happy Dad seltzer over any other seltzer being offered to me because they are actually lower carbonated and don’t contain as much sugar as other ones do That being said, this product has been a huge success on their end for the simple reason that when they do in-store events to stock up the seltzer they have thousands of local fans showing up and almost selling them out everytime. However, currently even if you wished to purchase any in Oregon you wouldn’t be able to as they have only released in certain states. Happy Dad’s value proposition is currently known as “Better tasting, perfect amount of carbonation, and electrolytes. Most important of all, it i...
Post a Comment
Read more

Marketing in the news blog-AC

Image
 After going over a couple of reliable sources online and researching some of the most recent popular advertisements, I came across one that seemed to stand out to me because I had actually seen it within the past month or two which was about Pepsi's new soft drink called "Starry" . That being said, my roommates and I tend to watch a lot of sports on ESPN including the NBA, NFL, MLB, etc, and when we were watching the NBA All-star game we happened to see plenty of sponsorship within the NBA as well as commercials introducing the soft drink "Starry". When we all first saw the sponsorships and commercials we couldn't help but to ask ourselves what that even was and if it was supposed to be a replacement for another soda currently.         Pepsi Co has been the official food and beverage partner of professional basketball since 2015 with Mtn dew being the focus of their soft drink front, however now hope to have new Starry stepping up to offer a "fresh per...
Post a Comment
Read more

My first Blog

Image
 Hello Everyone! My name is Adrian Carranza and am enrolled in BA 223 for the spring term here at LBCC because I'm interested in knowing the important factors that make marketing be so helpful in making a business succeed. Also, I'm currently on my last term for my associates in accounting at LBCC. Another reason I want to take this course is so maybe one day If I decide to start my own business, I would then have some experience to my advantage in that area. Outside of College I would probably say that one of my top passions of mine would have to be Cars. I enjoy everything from driving to watching videos about newer vehicles and just watching lot's of videos on them whether they be informational, racing, drifting, etc. I own a 2005 Subaru Legacy GT which isn't nothing too special, but I got my hands on a manual version and it's somewhat had work done to it so you can best believe I get my fair share of fun in it.
Post a Comment
Read more