Social Listening
The brand I chose for this week’s blog post is Happy Dad which is a seltzer that was created by some recently hitting youtubers among young adults (16-25) known as the “Nelkboys”. I also Chose this product because I as well have enjoyed watching most of their content for the past 2 years and personally would prefer a Happy Dad seltzer over any other seltzer being offered to me because they are actually lower carbonated and don’t contain as much sugar as other ones do That being said, this product has been a huge success on their end for the simple reason that when they do in-store events to stock up the seltzer they have thousands of local fans showing up and almost selling them out everytime. However, currently even if you wished to purchase any in Oregon you wouldn’t be able to as they have only released in certain states. Happy Dad’s value proposition is currently known as “Better tasting, perfect amount of carbonation, and electrolytes. Most important of all, it isn’t a bullsh*